ersisnaxd.info

As the owner of a store, you have to be concerned with all aspects of your presentation. Lighting, shelves, product placement, and much more contribute to the customer’s experience when they shop at your establishment. While it would be unusual to come across a manager or owner who didn’t give thought to these aspects of the shopping experience, it’s not so unusual to see owners disregard one of the most important parts of the chain: the purchase itself. How many companies are satisfied with throwing purchases into a nondescript plastic bag before handing it to the customer? If you want to do better, retail boxes may be the way to go.

Aesthetics
Customer service and competitive pricing are always going to be an unbeatable tandem when it comes to making a store successful. But aesthetics are important as well. You would be surprised at how much of a customer’s decision making is based on how something looks. Even when the prices and service are outstanding, how many people want to shop in a dingy store? Even if it is perfectly functional, who is going to buy an ugly lamp for their home? Aesthetics matter, and retail boxes are another way to add to the illusion. Because an illusion is really what it is, in the end. You’re selling an experience, and packaging is an important part of the design.

Branding
If you like, you can also use retail boxes as a way of expanding your brand messaging. Customers will walk out of your store holding their purchases, so why not have your logo and brand name on the side of the box? This advertises your company to anyone who happens by, strengthens brand loyalty in the customers themselves, and is just generally a good way to get your name out there. If you’re spending thousands on TV advertising and other media, don’t overlook simple ways such as this to spread the word about your business.

Satisfaction
In addition to adding to the aesthetic appeal of the customer experience, you also want to make sure your retail boxes don’t detract from the purchase. This is why you should spend some time making sure you purchase supplies that are sturdy and comfortable. The best looking box in the world is worthless if it falls apart as the customer is walking out the door. A little incident like that can sour a customer’s experience to the point where they won’t be in any hurry to return to your establishment. Buy from a supplier who understands the importance of a good product.

In the cut-throat world of website promotion some webmasters appear to have taken to pleasing search engines rather than human users. What gets forgotten is that search engines ‘read’ your website much like a human reader would, so if your website is person-friendly then it will be SEO-friendly too.

The same approach applies to off-page link-building, which is when a link to your website is posted elsewhere in order to make your website look more popular. This practice can be manipulated in order to please search engines, but ‘bad’ links pointing to your site can cause search engine penalties, as can a low-quality website.

A good way to think of your website is like a glossy magazine that people will really want to read. In order words; interesting, well considered and interestingly laid out. Websites that retain the interest of web users may be rewarded with higher rankings, as search engines can detect whether web users ‘bounce’ off your page after arriving on it and rank the sites accordingly. So how can you make your website a must-read publication, both for web users and search engines?

The Headline

‘Title tags’ are your headline, that’s what encourages people to peruse your website and pick it up off the Google shelf. When your webpage appears in the results of Google and other search engines the title tag will represent the link to your site, and will be in the largest font too. The tag needs to accurately describe what the page contains so both search engines and users can quickly determine what your site is about. When some webmasters became aware of the concept of keywords they went a little ‘keyword crazy’ and thought that the more search-related keyterms their website contained the better. In light of new algorithm updates this simply isn’t the case as non-sensical keyword-stuffing will be detected.

The Content

Until recently, it was recommended that you optimised your website by utilising keyterms throughout your site’s content and in any articles submitted to externally owned websites and article directories. Algorithms are constantly being developed and updated, subsequently there has been a shift in the way they search and catalogue sites in their results. The focus is now on ‘semantic’ searching so ensuring your site’s content is engaging and interesting is essential.

Length of Content

A very short article in a magazine would be useless for readers wanting to learn more about a subject, and the same goes for a very sparse website. Your site’s content is not just a chance to present yourself but more industry-relevant text could help to inform search engines that your site is ‘useful’ to users.

The best thing you can do is approach your site as a web user. What do you expect from the websites you have bookmarked? What keeps you coming back time again? Make a list and think how you could implement these factors into your own site. You could soon be reaping the benefits.