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If you want to start negotiations in a winning position, then you need to prepare like a tiger. That means you must pay attention to 7 crucial areas.

1. Check Whether You’re In A Negotiating Situation. A negotiating situation exists when you are in any communication or problem-solving situation with others that can work out to your advantage. If there is no advantage to you, then don’t negotiate; you’ll only lose. As Sun Tzu, the author of “The Art of War”, said hundreds of years ago, “Engage only when it is in the interests of the state; cease when it is to its detriment. Do not move unless there are advantages to be won.”

2. Clarify Your Aims. Your overriding aim in any negotiation is to achieve the objectives you and your constituents have set. There are other aims, such as getting a good deal and improving your relationship with the other side. But getting what you want is tops. Always keep this aim firmly in your sights and don’t stop until you get it.

3. Gather Information. Once you know you’re in a negotiating situation, you need to gather information about the other side’s offer and use it to refine your own. Many negotiations come unstuck simply because one side or the other doesn’t listen, or check, or take the time to clarify exactly what the other side are offering, or indeed what they themselves are offering. This means that throughout a negotiation you should do tons of listening, clarifying and checking. And when it comes your turn to put over your case, you should use every skill you can muster to make sure they understand.

4. Negotiate With Your Own Side. It is rare to go into a negotiation only representing yourself. Usually you negotiate as a representative of others, your constituents. Part of your preparation for negotiations has to be spent getting the best mandate from your constituents. Aim to get the support you need; the trust you need; the resources you need; the understanding you need; and the freedom you need.

5. Get A BATNA. A BATNA is your Best Alternative To a Negotiated Agreement and is the only certain way to be successful in negotiations. By preparing for negotiations with one party by sounding out an alternative deal with another party, you get walkaway power. It means that, even if the alternative isn’t quite what you want, you are still prepared to go there, if need be.

6. Prepare The Setting. There are five questions to ask yourself when preparing the setting for a negotiation. They are: Who? (ie who is to take part and do what?); Where? (ie our place or theirs?); When? (ie what is the time scale?); Why? (ie what are we negotiating about?); and How? (ie how are we to present our case?).

7. Prepare Yourself Mentally. The right attitude towards negotiations is the principal difference between successful and unsuccessful negotiators. Getting into the right frame of mind before you begin should be part of your preparation plan.

* aim to be tough, business-like, alert and unyielding

* don’t feel you owe them anything – don’t be a bowl-beggar

* don’t put yourself above or below them

* stay relaxed and unhurried

* don’t reveal your feelings at any point.

There is no guarantee that good preparation will lead to success in negotiations. But the chances are that poor preparation will lead to failure. Don’t take that risk. Pull out all the stops to get a head start and you won’t regret it.

In your negotiations, do you consider the affinity principal’s hidden value to winning more negotiations? Are you familiar with the affinity principal, understand its power, and how it can captivate someone’s devotion, and have them acting like your automaton? If you’d like to understand how to use this powerful silent source of persuasion, read on!

Affinity Principal:

In a negotiation, the affinity principal factor is invoked when someone has a degree of appreciation and/or affection for the opposing negotiator. The reason for such emotions can be either known or unknown by the receiver, per the feelings they possess. It’s akin to feeling good about being in that person’s presence. Part of the reason that such good feelings are experienced is due to the level of oxytocin released in the brain of the receiver while in the presence of the initiator. That good feeling is attributed to the initiator and the receiver wants to experience more of that good feeling and will seek to please the initiator to do so.

The Role of Likeability in the Affinity Principal:

People like people that are like themselves. Thus, in a negotiation to enhance the affinity principal, you must be liked by the other negotiator. This can occur via body language signals you send (i.e. smiling, nodding in the affirmative when appropriate, given the other negotiator the proper space, etc.), and by displaying a pleasant demeanor as you engage in the negotiation. Suffice it to say, the more likeable you’re perceived as being, the more grace you’ll be given when/if you encounter challenging times in the negotiation.

The Role Perception Plays in Likeability and Truthfulness:

During a negotiation, silent signals are conveyed, received, and misperceived. Therefore, a good negotiator is always very attuned to body language signals sensed during the negotiation. By synchronizing your words with the appropriate body language gestures, your words take on a more consistent meaning, which enhances the perception of the truthfulness of your words. Even if you state that you’re not in agreement with one aspect of the negotiation, by being consistent with your words and body language, you’ll still maintain more likeability and believability than what would otherwise be the case. Thus, if your words are not aligned with what’s expected to be seen by your body language at such times, your words will be viewed with possible apprehension and you’ll decrease the opportunity to enhance your likeability.

Perceived Knowledge and Ability to Deliver:

You can be the greatest negotiator in the world, with the highest levels of likeability, and if you’re perceived as lacking knowledge per what you’re negotiating for or the ability to deliver, you won’t be trusted. You’ll be liked, but you may hit an invisible wall and not know why such has occurred.

To enhance the affinity principal, you must be perceived as being knowledgeable about what you’re negotiating for and be believed per being able to deliver on what the outcome might be. If either of those factors are missing or called into suspect, your negotiation deal can fall by the wayside.

The Value of Saying, “I’m Sorry” – Showing Humility:

Someone once said, sorry is a sorrowful word. It was meant to convey disdain. In a negotiation, saying you’re sorrow for some perceived aggression humanizes you. Since we all make mistakes, apologizing for a perceived depravity will endear you to the other negotiator and make you all the more likeable, while enhancing the affinity principal.

To win more negotiations, consider the value of the affinity principal. Use it appropriately and your affinity factor, along with your negotiation win rates will soar… and everything will be right with the world.

Remember, you’re always negotiating!

The reason that you should build the home based business online instead of going to a University is simply because you will get a higher return on your investment. When you get started in a University you usually have to borrow a lot of money from banks and by the time you graduate you are going to have to pay it back slowly for the rest of your life.

But when you build a home based business online the time and money that you invest into it will be worth it for the rewards that you’re going to get in the long. If you take two people and you do an experiment. One person goes to university for four years and the other person starts building a home based business online for four years and then compare the two results and you will see what I’m talking about.

Of course we are assuming that both people are dedicated to what they want to do and are willing to put the time and effort that it requires. The one difference that is going to be there is that the person who does the home based business is probably going to love to do it while the person who graduates into a job is going to hate the fact that they have to work for someone else.

It is not only about making more money but as I mentioned before you’re going to actually enjoy what you are doing and at the same time you will be helping people. The only problem that I have with a University is the fact that you put in the hard work, dedication and time that it requires only to graduate and work for someone else. By working for someone else you’re putting your future in the hands of other people that can at any given time fire you for no given reason.

If you dedicate the same amount of time as going to a University in to building a business you’re actually going to be building your future and you will have full control of your life.