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The presentation is starting. A few minutes into the presentation, we often find ourselves either thinking of a million other things, or are bored out of our minds. Why don’t people realize that it doesn’t matter how amazing the information is that they are putting forth, none of it will matter if it does not “engage” and “touch” their audience – leaving them wanting to hear more? Knowing that many of us have had to sit through presentations like this, let’s now turn it around. You find that you are going to be presenting to a group. How can you reach the part of your audience’s “cognitive” thinking to ensure that their minds and “ears” are open?

Here are just a few of my presentation secrets that will keep your audience hanging on every word.

During any presentation – large or small, you need to make sure that you speak like a person – not like a textbook. To begin, you need to not speak to your audience as if you are Sheldon from the “Big Bang Theory”. This is not to in any way imply that your audience is “stupid”, but rather, it’s a reminder that you need to speak to them in “real” terms. Do not try too hard, or use too many irrelevant words of pictures. I often look to Steve Jobs, and how he did his presentations. Standing on that stage, he believed in his product, and spoke to his audience in a simple yet effective manner. His slides were kept to a minimum, but were VERY IMPACTFUL. He knew that he did not need a lot of fancy PowerPoint to impress his audience. When preparing and giving a presentation, keep it simple.

Your first impression could be compared to being your business card, in effect, and it will determine in an instant, whether a person will listen to you, or not.

If you don’t make them want to listen right at the start, they probably won’t. Establish your credibility – gaining their respect early on. It’s been found that most people remember mostly what you say first. State your really important information right at the beginning. Be clear and concise. The rest of your presentation should then explain your reasoning and your key points further.

Your presentation, as well as your initial introduction are extremely important, and should not be taken lightly – EVER!

You are not lecturing students in a classroom. Think back to when you were last sitting in a classroom listening to someone. Did you like those “teachers” who just stood there and spewed out information, or do you remember the ones most who were engaging and included the group in the conversation? Exactly. Aim for that two-way communication in every presentation that you make. Always make an extreme effort to CONNECT with your audience. Once you’ve got them, you’ve got them.

Also try this when preparing your next slide presentation. With regard to what you are showing on each particular slide, image that you are passing this slide as you are driving by quickly. Did it get your attention? Were you able to get it’s message quickly? If you do not understand it, you should probably re-work it.

Standing in one place for the entire presentation is another poison to your presentation. While you shouldn’t be pacing around nervously either, practice being comfortable moving around the stage, or front of a room, knowing when to pause when making an important statement, etc. Practice ahead of time until it becomes second nature.

One of the last secrets I want to mention is: know your audience, and adapt yourself accordingly. Keep them and their interests in mind at all times. If you hone in on what gets them to pay attention, the rest will be a breeze. Don’t ramble on about your accomplishments, or your company’s accomplishments. Make it about them – how you can solve THEIR PROBLEMS.

It’s always gonna be about them – your clients – your audience. Having said this, you do still HAVE THE POWER to control the conversations – to get their attention by paying attention to the points I mentioned above, while making it seem as if it’s all about them. The power comes when you actually “reach” people with your “message”, leaving them wanting more.

There is no excuse for a lousy presentation. Put the time and effort in, and the rewards will easily follow. And, if you find yourself needing help with your presentation endeavors, just ask!

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When it comes to public speaking, the 3 P’s are the essentials: prepare, practice and present. Many will say that your delivery is the most important aspect of your presentation; and, admittedly, the most creative, the most inspiring, and/or the most exciting words will fall short of your goal if your delivery skills are weak. To say that one aspect of public speaking is more important than another, however, would be wrong.

Good public speaking skills include a strong preparation, your 1st step of which is to define your purpose. What is your reason for speaking? Are you there to inform or to persuade? Whatever your purpose, build your presentation or your speech around your goal.

Research and outline your text by breaking it down into major points or, as I refer to them, blocks of information. This is more important than you may think. If you can learn to focus your material within large blocks of information, it will be easier for you to plan your material, practice it, and later deliver it.

Once you have your outline, begin practicing out loud. Even if you are not finished creating your entire piece, start saying your words out loud and listen to how it flows. In doing so, you will possibly change some of the material you have already thought of and discover other material or anecdotes that you want to include.

Do not underestimate the value of rehearsing your outline even before it is done. Practicing your material is one the most overlooked and undervalued aspect of public speaking and yet, without practice, your chances of success are less likely. Your audience is not interested in listening to you ‘practice’ on stage. Just as athletes, actors, musicians, and singers rehearse daily, so too should the public speaker.

When you practice, don’t just go over your words. Imagine you are talking to an audience as you speak. When I work with clients privately, I fill the room with large stuffed animals so that my clients have an audience to acknowledge, as they scan the room from one side to the other.

Your final step is to present your speech or your presentation to your ‘live’ audience. If you have done your homework and created a strong informative or persuasive talk, if you have faithfully gone over your material so that you know it ‘inside and out,’ your delivery will be much easier and the likelihood of your success much greater. Talk to your audience with passion and enthusiasm just as if you were having a conversation in your living room and your audience will thank you.

The fear of public speaking makes the task of public speaking so much more difficult than it needs to be. You will find that solid preparation and serious practice will make your presentation that much better, that much easier and that much more dynamic.