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As the owner of a store, you have to be concerned with all aspects of your presentation. Lighting, shelves, product placement, and much more contribute to the customer’s experience when they shop at your establishment. While it would be unusual to come across a manager or owner who didn’t give thought to these aspects of the shopping experience, it’s not so unusual to see owners disregard one of the most important parts of the chain: the purchase itself. How many companies are satisfied with throwing purchases into a nondescript plastic bag before handing it to the customer? If you want to do better, retail boxes may be the way to go.

Aesthetics
Customer service and competitive pricing are always going to be an unbeatable tandem when it comes to making a store successful. But aesthetics are important as well. You would be surprised at how much of a customer’s decision making is based on how something looks. Even when the prices and service are outstanding, how many people want to shop in a dingy store? Even if it is perfectly functional, who is going to buy an ugly lamp for their home? Aesthetics matter, and retail boxes are another way to add to the illusion. Because an illusion is really what it is, in the end. You’re selling an experience, and packaging is an important part of the design.

Branding
If you like, you can also use retail boxes as a way of expanding your brand messaging. Customers will walk out of your store holding their purchases, so why not have your logo and brand name on the side of the box? This advertises your company to anyone who happens by, strengthens brand loyalty in the customers themselves, and is just generally a good way to get your name out there. If you’re spending thousands on TV advertising and other media, don’t overlook simple ways such as this to spread the word about your business.

Satisfaction
In addition to adding to the aesthetic appeal of the customer experience, you also want to make sure your retail boxes don’t detract from the purchase. This is why you should spend some time making sure you purchase supplies that are sturdy and comfortable. The best looking box in the world is worthless if it falls apart as the customer is walking out the door. A little incident like that can sour a customer’s experience to the point where they won’t be in any hurry to return to your establishment. Buy from a supplier who understands the importance of a good product.

“Awarded on the Occasion of Becoming an Airman in the World’s Best Air Force” is the wording on the front of an original USAF airman’s coin. The reverse contains the words, “Excellence in all we do, Integrity First and Service before Self.” Representing the accomplishment of becoming an Airman, the coin is typically the beginning of many Air Force squadron coins that are collected by members of the United States Air Force.

Designs may have Changed, but the Meaning is the Same

Although the first airman’s coins featured an eagle, a new version now contains the Air Force Symbol in its place. This symbol was introduce in 2000 and is based on the “Hap” Arnoldwings from World War II. The design is representative of the Air Force’s present day abilities as well as future proficiency and adeptness for protecting this country’s freedom. A number of squadron coins today have this symbol as well as the name of particular Air Force bases and squadrons.

Featuring a variety of other symbols in addition to the Air Force symbol, there are several coins that contain the words, “veni, vidi, vici.” Latin for “I came, I saw, I conquered”, this sentence signifies the accomplishment of a mission. Other coins may have an eagle and are given for dedication and the performance of certain operations groups.

No matter what the coin contains in the way of embellishment or wording, they are given in recognition for a particular act or membership in an elite group – the United States Air Force. Collecting the coins has become very popular and some are quite rare. One example is the Bull Dog coin. This coin was limited to B-52 tail gunners and is no longer given. The rarer a coin, the more value it has and the Bull Dog coin is highly collectible.

Speculation Surrounds the Origin of the Coins

The coins are made from an array of metals including brass, nickel, bronze, silver, gold and copper. There are many stories of the origin of these coins. One is that the first ones were given to members of a squadron by a lieutenant and they were made of solid bronze. Another story says the first coins were actually given to members of the Army Special Forces.

Irregardless of where they originated, these coins are collected by members of the military and their family. They are also collected by others, not just for their value, but due to the unique styles and designs of the coins. The coins are given to enlisted members when they complete basic training. They are given to new officers when they finish their training school. Other reasons for the coins to be given to members are as acknowledgement for acts of bravery performed even when it is not considered worthy of an official medal.

The reason for giving the coins may vary; however, the recipient knows the pride of receiving one. They also know that the coins represent the united cause of members of the Air Force as well as other military divisions.