Retail Boxes Help Attract Customers Through Presentation

As the owner of a store, you have to be concerned with all aspects of your presentation. Lighting, shelves, product placement, and much more contribute to the customer’s experience when they shop at your establishment. While it would be unusual to come across a manager or owner who didn’t give thought to these aspects of the shopping experience, it’s not so unusual to see owners disregard one of the most important parts of the chain: the purchase itself. How many companies are satisfied with throwing purchases into a nondescript plastic bag before handing it to the customer? If you want to do better, retail boxes may be the way to go.

Aesthetics
Customer service and competitive pricing are always going to be an unbeatable tandem when it comes to making a store successful. But aesthetics are important as well. You would be surprised at how much of a customer’s decision making is based on how something looks. Even when the prices and service are outstanding, how many people want to shop in a dingy store? Even if it is perfectly functional, who is going to buy an ugly lamp for their home? Aesthetics matter, and retail boxes are another way to add to the illusion. Because an illusion is really what it is, in the end. You’re selling an experience, and packaging is an important part of the design.

Branding
If you like, you can also use retail boxes as a way of expanding your brand messaging. Customers will walk out of your store holding their purchases, so why not have your logo and brand name on the side of the box? This advertises your company to anyone who happens by, strengthens brand loyalty in the customers themselves, and is just generally a good way to get your name out there. If you’re spending thousands on TV advertising and other media, don’t overlook simple ways such as this to spread the word about your business.

Satisfaction
In addition to adding to the aesthetic appeal of the customer experience, you also want to make sure your retail boxes don’t detract from the purchase. This is why you should spend some time making sure you purchase supplies that are sturdy and comfortable. The best looking box in the world is worthless if it falls apart as the customer is walking out the door. A little incident like that can sour a customer’s experience to the point where they won’t be in any hurry to return to your establishment. Buy from a supplier who understands the importance of a good product.

Thermometers Make Unique Christmas Presents

With Christmas quickly approaching, chances are that you’re trying to think of unique Christmas presents for friends and family. Finding the perfect gift can be a stressful and time – consuming task which can sometimes take the fun out of Christmas shopping.

If you find yourself in this position then one idea could be to buy your loved one a thermometer. Although it might sound a bit strange at first, a thermometer can have many different uses and is a handy tool to have around the home. Just like with anything these days, you now get a large variety of them all of which can do a range of different things.

A cheap and basic variety is a disposable thermometer. These are very handy to have around the house especially if you have young children. You can use them to take temperatures when people aren’t feeling very well which saves you going to the doctor to get it done. This is a great way of saving money in the long run because rather than making a trip to the doctor every time you think you or child might have a temperature, you can do it from the comfort of your own home.

If you would like something that lasts longer then a glass thermometer could make a great Christmas present. They can be used for anything from taking temperatures to monitoring the temperature outside or in your home. The great thing about them is that the glass covering provides them with more protection so they are likely to last longer and there is less chance of them getting damaged.

If you are looking for Christmas presents that are a bit more special, then a digital thermometer could make a great gift. These have a variety of uses from measuring the temperature of your fridge and freezer to checking the temperature of your food to ensure that it is cooked properly. Therefore they make great Christmas presents for chefs or anybody who loves to cook.

If you know somebody who has a swimming pool then getting them a thermometer which tests the temperature of the water could be perfect. This means that they will be able to ensure the water is always at a comfortable level when it comes to swimming. Another reason why you might want to test the temperature of water is if you have a baby or young child and you are giving them a bath. What doesn’t feel too hot to you may be too hot for a baby so a thermometer is a much safer way of testing the water temperature than doing it yourself.  

You can even get a really clever thermometer that measures the humidity in a room. This is actually a really good reason to buy a thermometer because if the humidity levels in your house are too high or too low it can have damaging effects on your home and your health.

Regardless of who you are buying for, a thermometer can make a great Christmas present or stocking filler. As well as this, it is a very unique idea so you can be sure that nobody else would have bought the same present or that the person will already have it.

Cost Effective Art And Photo Presentation

Everyone is looking for an economical way of presenting your art or photos in a professional manner.

One of the simplest ways to accomplish this is to take the most common sizes of regular and digital artwork and purchase pre-cut mats.  To make things even simpler stick to black and white mats or a combination of those colors that suit the sizes and art or photos you are presenting.

When you purchase your pre-cut mats, you can source them in single or double with options like regular mat board, conservation quality or 8-ply conservation board. Don’ t forget to add items you will also need such as backing boards, crystal clear poly bags or acid-free tape and dispensers.  Many of the suppliers for pre-cut mats will also supply packages that include everything you need.

The result is an incredible saving over buying the components separately – yet sacrificing nothing in the area of professionalism and presentation.

One of the simplest and yet professional presentations is the simple single white or black mat over your work – placed on a clean white backing board and presented in a clear poly sleeve that can be sealed and then opened and re-sealed as necessary if you need to remove the artwork to show or even to autograph for a buyer.

One of the best things you can do in presentation is to standardize.  By staying with certain sizes, you simplify your own process of ordering, stocking and presenting your work.  You will find that you same money as well as use your materials wisely.

Try to choose a final size that is considered standard will also make it easier for your purchaser to locate and add a frame of their choice from either an on-line supplier, art supply, frame shop or department store.

Present your work elegantly, yet simply and cost effectively.  Some samples of packages like this can be seen at http://www.matshop.com.